Etsy Gift Mode: Times Square Takeover 

Role: Design + art direction 
Art Direction: Missy Reinikainen
Motion: Jack Samels
Copywriting: Ryan Englebert
Photographer: Luca Venter

Design and art direction for the Times Square Takeover for the launch of Etsy's Gift Mode - a new gifting focused product experience to help shoppers find the perfect gift for all recipients.