Etsy Gift Mode: Times Square Takeover
Role: Design + art direction
Art Direction: Missy Reinikainen
Motion: Jack Samels
Copywriting: Ryan Englebert
Photographer: Luca Venter
Design and art direction for the Times Square Takeover for the launch of Etsy's Gift Mode - a new gifting focused product experience to help shoppers find the perfect gift for all recipients.