Etsy: A refreshed brand platform and guideline system

Role: Art direction + design
Art direction + design: Missy Reinikainen, Nathaniel Toneli, Ashley Sepulveda, Jack Samels
Motion graphics: Aran Quin

Etsy has it
Branding, design, art direction, motion design and creative strategy for Etsy's refreshed creative platform and visual identity. The refreshed platform utilized three frameworks for building creative assets and showcasing Etsy merchandise: Spotlight, Discover and Explore, for spotlighting a hero product or Etsy seller, discovering an entire category of items, or exploring Etsy's breadth of inventory and endless inspiration.