Google Pixel Launch

Google-OOH_Christopher-Street-and-7th_2

Role: Visual design, campaign guidelines.
Created at Droga5 for Google.
Featured: Adage, Forbes, Fast Company

Print, digital and OOH design for the release of Google's first phone, the Google Pixel. The two part campaign began with the pre launch tease across OOH and location based installation, followed by the global launch campaign introducing the Pixel phone to the world.

east-river-02
Pixel_tease_02
google-pixel-2-600-85918
Google-OOH_Fulton_1
pixel_by_google
Google-pixel-phone-billboard-nyc-02
pixel-Google-phone-billboard-nyc