Role: Visual Design, Storyboards, Motion
Designers: Maria Wan, Indah Shillingford, Michael Kleinman
Client: Google
Created at Droga5

For the launch of Google's first phone, Droga5 created the expansive campaign to tease and introduce the Pixel to the entire world. Using Google's minimal aesthetic, our designs and layouts were used across thousands of products including print, film end cards, billboards, site installation, digital displays and social media campaigns. The Pixel launch campaign took over Times Square, primetime television, public transit dominations, and many more of the most visible locations globally. To ensure consistency across all Pixel deliverables, we created campaign guidelines with in-depth analysis of all Pixel related executions, as well as overall campaign tone and approach.